Information for Dentists

The more dentists we have participating in the campaign the more money we can raise for the fight against breast cancer. Please click below to view a short video illustrating how easy it is!

Brighter Smiles would like to thank Dave Henderson at Tone Soup for his expert video production assistance!

Download Forms & Flyer:

Here is what you need to do:

Provide bleaching trays and gel (along with a screening examination to determine if they are good candidates for bleaching services) for patients who make a $199 donation to the Gwinnett Medical Center Foundation. The patient will pay your “kit fee” to cover the costs of materials. Absolutely no profit is to be made from the kit fee. We discourage the participating dentists from soliciting patients through the effort and ask that you discourage the participating patients from changing from their current family dentist. This effort is for charitable purposes only.

If you do not do bleaching or the patient is not a good candidate we encourage you to use other procedures in the same manner. For example, some offices donate broken appointment fees or finance charges to BSBF during the campaign.

Frequently Asked Questions for Dentists

What is “Brighter Smiles for Brighter Futures” (BSBF)?

BSBF was started in 2001 to raise funds for the fight against cancer. Over one million dollars has been raised over the past eleven years.

We have provided funding for the following through our fundraising efforts:

  • 2001 to 2003 raised $105,000 for the Gwinnett Relay for Life
  • 2004 to 2005 raised $257,000 to upgrade mammography machines with Digital technology at Gwinnett Medical Center
  • 2006 raised $180,000 to upgrade GMC’s Care-a-Van mobile mammography unit with Digital technology
  • 2007 raised $115,000 to complete a new Center for Screening Mammography on the campus of GMC-Duluth
  • 2008 and 2009 raised $78,000 and $74,500 to purchase ultrasound machines for the newly renovated Diagnostic Mammography Center at GMC-Duluth, and for the new Women’s Pavilion at GMC Lawrenceville
  • 2010-present have supported the Breast Center at GMC Lawrenceville

How are funds raised?

Funds are raised by exchanging professional home bleaching services for a $199 donation to the GMC Foundation (a minimal kit fee is also charged to cover bleaching kits).

What is the chief goal of “Brighter Smiles for Brighter Futures”?

Our monetary goal this year is $80,000. Monies raised will go toward the purchase of a much needed breast ultrasound machine for a new Women’s Imaging Center that will be located on the Lawrenceville campus of Gwinnett Medical Center.

How will we get patients to participate in the campaign?

Most of the patients that will participate will come from our current patient base with additional patients referred from news articles. The dental staff is vital to making this effort a success in your practice.

Will there be any advertising done?

Articles about the effort have appeared in the Gwinnett Daily Post, Gwinnett Magazine, Atlanta Journal, medical magazines and Gwinnett Medical Center’s publications and Web site

Do the patients need to be patients of record?

No – we have the patient sign an abbreviated medical history and release form.

How long does the campaign run?

The campaign starts January 1 and runs through the end of April.

What is the monetary goal to be raised by each office?

A goal of $2,000 (10 patients) is recommended, but each office is free to do more or less. This goal is easily attainable with good staff participation. This goal should not be a deterrent for participation.

Each dentist who reaches the goal will become Cornerstone Society members and will be invited to the GMC Foundation’s Gala.

How much do we charge for the donation?

$99 per arch or $199 for both upper and lower arches, plus an additional charge to cover the cost of the bleaching kit. The office should make no profit from the bleaching.

How do we collect the money and get it to GMC Foundation staff?

See the above information.

How much of the donation goes to the Gwinnett Medical Center Foundation?


Is there a tax deduction for the patient’s contribution?

Yes, the patient’s check is their receipt. The Gwinnett Medical Center Foundation 501c3 tax ID # is 58-1828486. Consult your tax professional for confirmation.

Questions Call:

Bruce Carter, DMD
Founder & Co-Chair of BSBF
770-995-7616 (office)
770-722-9269 (cell)

Beverly O’Toole
Gwinnett Medical Center Foundation
678-312-8507 (direct line)
678-312-8500 (main line)